Britvic and the Rugby Football Union have announced that Britvic will become the official soft drinks supplier at Twickenham Stadium, after signing a four-year deal.
Britvic, founded in the UK in the mid-nineteenth century as the British Vitamin Products Company, is the largest supplier of branded still soft drinks and the second largest of branded carbonated soft drinks in the UK, supplying brands including: Pepsi, 7Up, Mountain Dew, Robinsons, J20, Drench and Ballygowan Water.
Simon Massie-Taylor, Chief Commercial Officer of the Rugby Football Union, said of the deal that “providing the best possible experience for fans attending Twickenham Stadium on match day is a big priority for us. The new relationship with Britvic will enable us, over the coming season, to offer a broader range of beverages and allow fans to have more quality of choice when attending England matches here.”
Russell Goldman, Commercial Director - Licensed, Food Service and Leisure at Britvic, said “at Britvic, we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes [...] we’re delighted to be offering rugby fans a selection of our top quality brands to choose from on match day.”
The Hertfordshire-based company exports to over 50 countries including: America, China, India, the Netherlands, Belgium, Spain and France.
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